Beauty with a Purpose was created by Julia Morley in 1972. The Beauty with a Purpose initiative is at the heart of Miss World with the organization working tirelessly to raise funds for many good causes over the years. More than $1 billion USD has been donated to local and international organizations in aid of disadvantaged children around the globe.
Variety, The Children’s Charity, has been closely associated with Miss World for many years. Upon her inauguration as International President of Variety at the Guildhall in London, Julia Morley was joined by ten previous Miss World winners in support of her appointment.
Other causes to have benefitted from Miss World include the funding for Cleft Palate Teams in South America, Sri Lanka and Russia; supporting Operation Hunger and the Nelson Mandela Trust in Africa, and teaming up with Jackie Chan and the Chinese Red Cross in bringing aid to those affected by the Asian tsunami, among others.